Brands  /  サンミゲル

San Miguel

At every Filipino gathering, without fail. The national beer.

Type
PhilippinesOriginated in the Philippines / Philippine company
Category
Beer, beverages & foods
Origin
Founded in 1890 as Southeast Asia's oldest brewery; one of the largest companies in the Philippines.

In the Philippines  /  現地での立ち位置

San Miguel Beer is the essential drink at fiestas and inuman (drinking sessions) with friends. Pale Pilsen in particular is the national standard, and the stronger Red Horse is popular too. More than a drink, it is a symbol of people gathering and talking together, and a source of Filipino pride.

The pop of the cap is the signal that the party has begun.

Signature products

  • Pale Pilsen (beer)
  • Red Horse (beer)

* Availability and stock vary by season. Please check our online stores or the web catalog for the latest status.

Founding years, parent companies and origins are based on each company's official website as the primary source, supplemented by encyclopedias and major news reports (as of June 2026). Descriptions of each brand's position and image in the Philippines are based on general knowledge of Filipino food culture. The closing line for each brand is the wording of our group's online store, Philippine Foods. Ownership and product lines are subject to change.