Akabane Bussan  —  Since 1993

We listen to the “voices” of the Philippines,
and deliver its “flavors.”

Concept  /  コンセプト

The trust we have built with our Filipino customers, shared with many more.

In the early 1990s, we were among the first to recognize the Filipino community in Japan as a market, and we became the first company in Japan to sell imported Philippine foods on a nationwide scale.

Delivering products that are more affordable, faster, and more reliable, to as many people as possible: that is the goal we set for ourselves, and the responsibility we carry.

To make it happen, we import directly from the Philippines and work closely with partner companies, manufacturers, and producers here in Japan, delivering the products our Filipino customers truly want. From imports and domestic sourcing to in-house manufacturing and OEM, the relationships of trust built over many years are our foundation. On that foundation, we keep working to serve an ever wider circle of customers.

By the Numbers  /  実績

1993
Founded
A pioneer in importing Philippine foods
¥1.5billion
Annual revenue
FY2025
710+
SKUs carried
Philippine foods, beverages, daily goods and more
150,000+
Total social media followers
Active on Facebook, Instagram, TikTok and more
4.6/5
App store customer rating
Japan's first Philippine food shopping app
★4.7
Product review rating
Average of 3,000+ customer reviews

Mission  /  ミッション

Through the food of the Philippines,
bringing more smiles
to an ever more diverse society.

The smile of eating
together with someone
The smile of trying
something new and unfamiliar
The smile of tasting
something familiar and nostalgic

At Akabane Bussan, we connect multicultural coexistence and mutual understanding through the food of the Philippines.

Supply & Quality  /  供給体制

Four supply routes,
so that reliability never runs out.

A multi-layered procurement system that never depends on overseas direct imports alone: this is what lets us deliver stable supply and consistent quality at the same time.

01 — Import
Direct import
First-hand information and price competitiveness through direct trade with partners in the Philippines.
02 — Domestic
Domestic sourcing
Partnerships with cooperating companies in Japan spread the risk of stock-outs.
03 — In-house
In-house manufacturing
Production within our own group at an HACCP-compliant factory (JP Co., Ltd.).
04 — OEM
OEM
Original brand development, created together with producers and manufacturers.
HACCP-compliant factory (JP Co., Ltd.)Product liability insuranceCertified food-labeling specialist on staff

Business  /  事業

Wholesale and online retail, side by side:
bringing the flavors of the Philippines
to every corner of Japan.

B2B — Wholesale

Wholesale for businesses

We supply restaurants, retailers, mass merchandisers, supermarkets and many other business customers. We stand behind the professionals who bring the food of the Philippines to people in Japan.

Over 5,000 business customers to date / Nationwide

B2C — Retail & EC

Retail & e-commerce

We welcome orders from individual customers too. Order through our online stores in Japanese, English and Tagalog, our official shopping app “Pinoy Foods,” and other channels of your choice.

Customer satisfaction 98% (2023)
95,000+ registered online shoppers in total

LocationsHead office, Kita-ku, Tokyo / Distribution center, Ukima, Kita-ku
GroupAkabane Bussan Co., Ltd. + JP Co., Ltd. (est. 2003)
Languages日本語 / English / Tagalog

History  /  沿革

1993
Opened “Sarap Bussan,” a specialty store for Philippine foods
An early answer to the local Filipino community's longing for the taste of home.
1997
Established Akabane Bussan Co., Ltd. and launched nationwide shipping
Incorporated the business, building a distribution base to reach all of Japan and a supply system from the Philippines.
2020
Launched “Philippine Foods,” a Japanese-language online store for Philippine foods
A new gateway for Japanese customers who enjoy Filipino ingredients and cuisine.
2023
Marked our 30th anniversary in October
A milestone: 30 years walking alongside the community.
2025
Established a next-generation PR and research team specializing in the Philippines
Researching and organizing the “fusion” of food cultures, starting from first-hand information and our networks in the Philippines.
See our full history