Brands / マギー
Maggi
The secret ingredient of Filipino homes: the all-purpose seasoning Magic Sarap.
- Type
- Switzerland / NestléInternational brand originating overseas
- Category
- Seasonings
- Origin
- A seasoning brand from Switzerland (now part of Nestlé).
In the Philippines / 現地での立ち位置
Its flagship is Magic Sarap, the all-purpose seasoning with a reputation for pulling any dish together with a single shake, kept in many homes as the “magic sprinkle.” Maggi Savor, a liquid seasoning for fried foods, is popular too. A dependable presence in the kitchen, adding body and umami to Filipino home cooking.
The kitchen quietly believes in one shake of magic.
Signature products
- Magic Sarap (all-purpose seasoning)
- Maggi Savor (liquid seasoning)
* Availability and stock vary by season. Please check our online stores or the web catalog for the latest status.
Founding years, parent companies and origins are based on each company's official website as the primary source, supplemented by encyclopedias and major news reports (as of June 2026). Descriptions of each brand's position and image in the Philippines are based on general knowledge of Filipino food culture. The closing line for each brand is the wording of our group's online store, Philippine Foods. Ownership and product lines are subject to change.