Brands / ホベ
Hobe
The noodles for pancit, the stir-fry no celebration is without.
- Type
- PhilippinesOriginated in the Philippines / Philippine company
- Category
- Noodles (pancit)
- Origin
- The noodle brand of Marikina Food Corp. of the Philippines (since 1988).
In the Philippines / 現地での立ち位置
Its signatures are bihon rice noodles and canton wheat stir-fry noodles. In the Philippines, birthdays and celebrations call for pancit (a hearty stir-fried noodle dish), with long noodles as a wish for long life, and these are the noodles at its heart. With a no-soak Quick Cook type, thick luglug noodles for shrimp-sauce palabok, and ultra-thin misua for soups, it is the go-to brand when preparing a celebration dish at home.
Long noodles, for a long happiness.
Signature products
- Quick Cook bihon (rice noodles)
- Pancit canton (wheat noodles)
- Luglug (thick palabok noodles) & misua (ultra-thin noodles)
* Availability and stock vary by season. Please check our online stores or the web catalog for the latest status.
Founding years, parent companies and origins are based on each company's official website as the primary source, supplemented by encyclopedias and major news reports (as of June 2026). Descriptions of each brand's position and image in the Philippines are based on general knowledge of Filipino food culture. The closing line for each brand is the wording of our group's online store, Philippine Foods. Ownership and product lines are subject to change.