Brands / ゴルディロックス
Goldilocks
Birthdays and celebrations alike. The Philippines' time-honored name for cake.
- Type
- PhilippinesOriginated in the Philippines / Philippine company
- Category
- Bakery, Filipino sweets & prepared foods
- Origin
- A bakery founded by two sisters in Makati, Philippines, in 1966.
In the Philippines / 現地での立ち位置
The long-established bakery whose name comes up first for birthday and anniversary cakes in the Philippines. Beyond cakes and breads, it makes baked sweets like crumbly polvoron and ensaymada, and the Pinoy Deli line of retort-pouch dishes, and it is a classic pasalubong (homecoming gift). A brand with a warm image: celebration means Goldilocks.
At the center of the celebration, there is usually this box.
Signature products
- Polvoron (Classic, Ube, Cashew)
- Cheese ensaymada & brownies
- Pinoy Deli (laing, dinuguan)
* Availability and stock vary by season. Please check our online stores or the web catalog for the latest status.
Founding years, parent companies and origins are based on each company's official website as the primary source, supplemented by encyclopedias and major news reports (as of June 2026). Descriptions of each brand's position and image in the Philippines are based on general knowledge of Filipino food culture. The closing line for each brand is the wording of our group's online store, Philippine Foods. Ownership and product lines are subject to change.